With over 9,000 national parks, protected areas and reserves, a visitor to our shores is certainly not lacking for choice. From Australia’s lush northern tropics, the drama of its sun-baked heart down to its rugged southern coasts - we have it all. So how do you choose? How does a visitor maximise their tourism experience in the relatively short time they have?
Australia’s National Landscapes Program solves the problem by packaging Australia's stunning natural environment into easily digested, pockets of experiences.
The latest inclusion to the best of the best?... our own Wet Tropics World Heritage Area.
While the Wet Tropics World Heritage Area officially joined the esteemed list of premier Australian nature based destinations on 8 August 2012, the region began its journey to join the Program in 2010, when a collective of passionate stakeholders, Wet Tropics Management Authority (Wet Tropics) and Tourism Tropical North Queensland put forward their nomination to join.
Our application to the National Landscapes Reference Committee was accepted November 2010. We have since undertaken an Experience Development Survey and a brand development process for the Wet Tropics which was completed in April 2012.
These steps have culminated in the launch of the Wet Tropics National Landscape on 8 August 2012. This is the date from which our real work has begun in helping to promote the Wet Tropics World Heritage Area as an outstanding visitor destination, rich in natural and cultural experiences, learning and adventure.
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