There is no coherent profile of the Wet Tropics of Queensland World Heritage Area as a tourism destination and brand. Good branding involves the art of storytelling. It consists of developing and shaping story lines about why the World Heritage Area is special. A powerful brand helps communicate the meaning and significance behind the Area’s National Heritage values and World Heritage status. It helps build greater interest and involvement among residents and visitors, encourages return visitation and inspires ongoing efforts to present and conserve the Area.
Along with our partners, the Authority seeks to promote rich messages to profile the World Heritage Area and support partners to use the World Heritage brand consistently and widely in marketing and presentation projects.
The Authority will: