The Wet Tropics Management Authority promotes the existence, values, culture and nature of the Wet Tropics World Heritage Area in a number of ways locally and around the globe. By sharing information about the Wet Tropics World Heritage Area, we aim to showcase the relevance and importance of the World Heritage Area to humanity and help visitors understand the value of this landscape.
The Wet Tropics World Heritage Area is a significant Australian icon.
The tourism industry is an important partner in helping to promote the Area. The Authority collaborates with Tourism Events Queensland and Tourism Tropical North Queensland to showcase the Wet Tropics landscape as a ‘must see’ destination around the world.
We also work with the tourism industry to ensure that tour operators in the region and around Australia have access to the most current and interesting facts about the Wet Tropics World Heritage Area and can deliver this information to a high standard. The Wet Tropics Tour Guide Training Program is available for tour operators wishing to update their knowledge.
The Authority aims to support sustainable tourism and economic development in the region. We have developed a World Heritage Gateway Cairns prospectus promoting the establishment of a World Heritage Gateway Centre to showcase regional World Heritage Areas. The concept of a World Heritage Gateway in Cairns was identified as a catalyst project in the Queensland Government's Tourism Opportunity Plan released in 2010.
The Gateway would be a destination-defining project as it presents an exciting opportunity to partner with the many local agencies guiding the sustainable management and presentation of Tropical North Queensland's assets. Our partners would include Tourism Tropical North Queensland, Tourism and Events Queensland, Queensland Parks and Wildlife Services, tour operators, Traditional Owners and the wider community. These agencies offer expertise and interest in curating and maintaining the Gateway as well as the capacity to promote and market it widely.
Communicating to the world
The Authority provides information to visitor information centres around the region. We also offer support through capacity development, training and the provision and development of information and communication products about the Area.
The cassowary is central to the Wet Tropics Management Authority’s logo as a reminder about our responsibility in ensuring the iconic species of the Wet Tropics region are valued and protected.
The Wet Tropics Management Authority's Cassowary Awards held each year recognise and acknowledge individuals who contribute to the well-being of the World Heritage Area. Nominees and recipients all share the same commitment—a passion for this special place and a desire to ensure its continued protection. For many, it’s a passion to which they have dedicated their lives.