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Activity 3 : How We Use the World Heritage Area
Focus
Many local businesses rely on the World Heritage Area, and this is often
reflected in their company names. Some uses of the World Heritage Area
may be identified by searching through the local phone book.
Background
Since World Heritage listing there have been many new ventures which
are related to the Wet Tropics environment and use a rainforest theme
to promote their business. A useful resource to show the students are
the short videos How do People Use the Rainforest?
and Why is the Rainforest Important to You?
| How do People Use the Rainforest? |
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| Why is the Rainforest Important to You?
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The white pages of the telephone book show businesses using ‘rainforest’,
‘wet tropics’ and ‘tropical’ in their names. Yellow
pages in the telephone book show businesses related to the World Heritage
Area under the titles:
• tourist attractions and services, tourist bureaus, adventure
tourism;
• outdoor adventure activities and supplies;
• organisations – conservation and environmental
• research
• nurseries
• environmental consultants
There are also a lot of spin-off businesses which cater for the needs
of people visiting the rainforest (eg. car rental, restaurants, accommodation).
Pedagogy/teaching strategies
• Listing of businesses and organisations related to the Wet Tropics
World Heritage Area.
• Brainstorming of types of jobs derived from different businesses.
Activity sequence
1. Divide the class into groups representing different industries. Each
group has a telephone book containing white and yellow pages (also available
on the internet).
2. Half the groups use white pages while the other half uses the yellow
pages and list the businesses directly related to using Wet Tropics
resources in some way.
3. After the lists are complete, brainstorm the jobs derived from each
business.
4. Group reporters list types of businesses and related jobs.
5. For additional information consult the ‘job vacancy’ section
of the local newspaper.
6 Graph the different jobs derived from the main industries listed above.
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