Activity 16 - Producing a brochure

Focus
Brochures are a powerful medium to promote a venue or an event. Students will produce a brochure to promote the World Heritage Area to visitors.

Background
The brochure format is an A4 page folded into three panels, with graphics and text on both sides. Use the library to source useful images and information.

Pedagogy/teaching strategies
Use a brochure graphic organiser to structure choices of information and graphics which students will include in their brochures.

Activity sequence
1. Review tourist brochures and examine layout features such as title, subheadings, illustrations and maps.
2. Brainstorm important concepts, information and graphics to promote the World Heritage Area.
3. Create text and an images folder of potential elements to be included in the brochure.
4. Each student uses a folded A4 sheet of paper and constructs a graphic organiser of the brochure (eg. headings boxes, text boxes and illustration boxes for images, maps and tables).
5. Create the first draft of the brochure.
6. Share drafts during the editing process. It would be useful at this stage to gain feedback from travel and marketing professionals.
7. Publish the brochure.

Assessment opportunities
See Brochure Assessment Unit 1 for suggested guidelines.