The Wet Tropics of Queensland World Heritage Area is an exceptional landscape. It warrants concerted efforts to provide the highest quality standards in presentation. Achieving this potential requires the Authority to take a leading role, working with our partners in government, tourism agencies, local businesses and Rainforest Aboriginal People to achieve excellence in World Heritage presentation.
This collaborative approach will:
The needs of visitors are constantly changing and the tourism industry is required to evolve accordingly. In recent years, the Wet Tropics region has seen record visitor numbers. Visitor surveys highlight that the experience of the rainforest is a major drawcard for visitors to the region. However, surveys also highlight that many people visiting the World Heritage Area are not aware of its World Heritage status or the reasons for its listing. This suggests that more must be done to communicate what is special about the World Heritage Area and help raise its potential as a globally significant destination.